I work at the intersection of entertainment, brands, and culture. From curating live shows and cultural IPs to structuring digital-first brand collaborations, my practice is built on making partnerships that are authentic, commercially sound, and creatively ambitious.

Whether it's a brand anthem with a hip-hop artist, a creator-led campaign for a global FMCG brand, or programming live entertainment for a premium venue, I bring the same approach: strategic thinking, strong relationships, and flawless execution.

Based in Mumbai, I've led brand partnerships and talent solutions for some of India's most recognized brands and artists. If you're looking for a partner who understands both the creative and the commercial side, let's talk.